From Concept to Consumer: The Story of Soursop Nutrition

Discovering Soursop Nutrition by BeMe and their Mission to Transform Health and Wellness Through a Spiny Superfruit

In 2023, Amy Lacey, a serial entrepreneur known for her innovative spirit, kicked off a brand new adventure in health and wellness with the launch of BeMe, Beyond Medicine  and Soursop Nutrition. Building on her success with Cali'Flour, Amy and her award winning team set out with a bold mission: to bring the benefits of a remarkable superfruit called soursop to the American market. This mission isn't just about creating supplements that taste great; it's about bridging the gap between the food industry and Western medicine through groundbreaking new food ingredients . Let’s dive into the fascinating journey of Soursop Nutrition and how it’s changing lives, one gummy at a time!

The Vision Behind Soursop Nutrition

To turn this vision into reality, Amy and her team embarked on years of rigorous research into the concept of food as medicine. They quickly realized that while there are countless supplement brands out there, many simply don’t meet our bodies' nutritional needs. This discovery led Amy and her husband, Jim—a double board-certified physician—to dig deeper into natural ingredients that could truly enhance our health. Their research led them to the spiky superstar of the tropics: soursop. With its potent antioxidant properties and impressive vitamin C content, this tropical treasure became the foundation for Soursop Nutrition.

Soursop, also known as Graviola or Guanabana, has been cherished in tropical regions like the Caribbean, Hawaii, Mexico, Southeast Asia, and the Seychelles for centuries. Yet, despite its wealth of health benefits, soursop has remained elusive in the U.S., where a single piece can set you back over $30! This realization fueled the founders' determination to create a product that made soursop's incredible benefits accessible to everyone.

Pioneering a New Era in Health and Wellness

With a mission in mind, Amy rallied the award-winning team from Cali’Flour and secured investment from ten powerhouse female investors. Together, they embarked on a quest to create the world’s first daily gummies made from soursop. They wanted a product that not only tasted great but also delivered mind-blowing health benefits. After three years of testing and formulation (and a lot of  taste-testing along the way!), Soursop Nutrition was officially born.

The result? A range of products that fills a crucial gap in the health and wellness market. Many food labels can be misleading, often slipping within a 20% FDA-approved margin of error, leading consumers to unknowingly ingest more sugar, fat, or other undesirable ingredients. Soursop Nutrition sets itself apart by offering supplements that are transparent, effective, and aligned with our bodies’ natural abilities to thrive.

Photo courtesy of Soursop Nutrition

Beyond a Supplement: The Mission of Soursop Nutrition

So, how do Soursop Nutrition's products make life better for customers? This was a central question during the branding process, and the answer was straightforward: a grab-and-go supplement that empowers people to maintain their health with minimal effort.

But let’s be real—convenience means nothing without results! To deliver on that promise, the Soursop Nutrition team harnessed the full potential of the plant, using its leaves, and transformed them into a powerful mixture. This mix was blended with berries, extra vitamin C, and other superfood ingredients to create a final product that fortifies the body’s natural ability to fend off illness, rejuvenate cells, slow aging, enhance organ function, and boost energy levels.

Looking Ahead

With the product ready for commercialization, Soursop Nutrition has flourished over the past year, expanding its reach and impact. Looking ahead to 2025, they’re excited to introduce a whole new line of innovative products for both the BeMe, Beyond Medicine brand and Soursop Nutrition. Think shakes, a skincare line, and even a sleep line, all designed to harness the magical power of soursop!

And, if you want to test the final product of this monumental process for yourself, start by giving the Soursop nutrition website a visit via this link and finding out more through their Instagram, Facebook, YouTube Channel and TikTok accounts.

About the founder

Amy Lacey is a serial entrepreneur, best-selling author, keynote speaker and business mentor. In 2016 she founded the award-winning Cali’Flour Foods, bringing the first Cauliflower Pizza Crust to market. In 2023, she launched Soursop Nutrition, a trailblazing supplement brand featuring the superfruit with superpowers, Soursop, and a range of products helping your body fight some of the world's deadliest chronic diseases.